Projects range from people with ideas for inventions to online services. This invention had only stated it needed $15,000 to start itself as a business and when their time was up they had more than exceeded their goal...$940,000+ was raised to back this new product that turns the ipod nano into a watch. It is a simple idea that is not necessarily needed but it might make some people's lives a bit easier. Regardless, it was clever and successful because of Kickstarter.
The way it works is that a project is proposed and a certain amount of money that needs to be raised in a specified amount of time. People can select different amounts to donate which normally yield some kind of reward that gets more enticing as the donation gets higher. Then when the project time has closed if the goal has been meet the funds are transferred from those who donated. If the project is unsuccessful the money people have donated does not get taken out of the their accounts! So there is no worry about money being used improperly.
They do take their piece of the pie but they make the impossible, well possible.
Basically, if you have an idea that you think is great- try it out. It doesn't hurt anyone if a project is unsuccessful.
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